Effective January 1, 2020.
Harkins Administrative Services Inc. and its affiliated companies (collectively referred to as “we”, “our”, or “Harkins Theatres”) understand that you care about how we collect, use, protect, and share information you provide about yourself when you interact with us in our theatres, on our website and mobile app, and through social media and email (our “Services”). We value the trust you place in us.
This Privacy Policy (“Policy”) describes and explains our online and offline privacy and information security practices, including:
By using our Services, you indicate your agreement to this Policy. This Policy applies whenever
you
interact with us and anywhere we link to it. It does not apply, however, to non-Harkins Theatres
websites
and mobile apps, including those that link to our Services or to which our Services link.
Descriptions of
those websites’ and apps’ privacy practices can be found in their privacy policies.
A printable version of this Policy is available here.
Information We Collect About You
Information You Give Us. Some of our Services allow you to provide information about yourself to us (or to a third party on our behalf). We may collect any information you provide, including:
Information We Collect Automatically. We automatically collect some information
about you
when you use our Services, including information:
We collect some of this information through cookies, other tracking technologies, and your web browser
or
device, as described in the Cookies and Tracking Technologies section of this Policy.
We may use the information we collect about you to:
Please note that we may combine information collected through our Services with other information we
obtain from
our business records.
How We Secure and Protect Your Information
We secure and protect your information through a combination of reasonable physical, technical, and administrative safeguards. However, the unfortunate reality is that no safeguards can guarantee the security of our networks, systems, servers, devices, and databases.
If you have reason to believe we have information about you that is not secure (for example, if you believe your My Harkins Awards membership has been compromised), please contact us as soon as possible (see Contact Us About This Policy section below). Please note that you are responsible for restricting access to your devices and keeping confidential your passwords and other information you use to access our Services. You agree to accept responsibility for all activities that occur under your membership when accessed with your password and other access credentials.
We may share your information with:
We also may share:
Please note that if you use our Services outside of the United States we may collect, process, and store
your
information in the United States. U.S. privacy and information security laws may differ from the
laws in
your state or country. By using our Services you consent to the collection, international
transfer,
storage, and processing of your information.
Cookies and Tracking Technologies
We may use cookies and other tracking technologies to collect information about your visits to, and how you use, our website and app. This includes information about the timing, frequency, and pattern of your use, what you use, your browsing and search history, traffic data, location data, weblogs and other communication data, and how you reached our site or app. Information collected about you from a particular browser or device may be linked to information collected from another computer or device that we believe relates to you.
Most web browsers automatically accept cookies. Typically you can modify your browser to disable or reject cookies if you prefer. However, if you disable or delete cookies some features of the Services may not be available, work, or work as designed, and your information sharing opt-out preferences may also be deleted.
We rely on our business partners to enable our cookies and tracking technologies. You can learn more by reviewing our partners’ privacy and data practices:
Category |
Business Partner |
More Info |
Analytics |
Google DoubleClick |
How Google uses information from sites or apps that use our services |
Personalized Advertising and Social Media |
|
Sometimes you can opt out of tracking technologies by interacting directly with our partners. But please note that opting out of ad network services does not mean you will not see ads while using our Services. You also may continue seeing interest-based ads from companies that do not participate in opt-out programs. Opting out will, however, allow you to stop seeing interest-based ads run by participating networks.
To learn more about ad serving companies and your options to limit their collection and use of your information, please visit the websites for the Network Advertising Initiative, and the Digital Advertising Alliance. Similarly, you can learn about your options to opt out of mobile app tracking by certain advertising networks through your device settings and by resetting the advertiser ID on your device.
Personal Information About Children
We do not knowingly collect or maintain information about anyone under age 16 unless provided by a parent, legal guardian, or authorized adult (for example, parents may register their children at our PlayCenters.) Our website and app are not intended for anyone under age 16. If we discover we have inadvertently collected information from anyone under age 16, we will delete it. We also never knowingly sell information about anyone under age 16. Please visit the U.S. Federal Trade Commission’s website for more information on the Children’s Online Privacy Protection Act.
You have choices and rights with respect to your information and privacy:
Please note that we may need to keep certain information about you for recordkeeping purposes, to complete transactions, and for legal compliance.
Your California Privacy Rights
The California Consumer Privacy Act (“CCPA”) gives California residents additional rights with respect to their privacy and “personal information” (“PI”), which the CCPA defines as “information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household”. The CCPA exempts some information from the definition of PI, including information made publicly available by the government or covered by a specific privacy law, such as the Gramm–Leach–Bliley Act, the Health Insurance Portability and Accountability Act, or the Fair Credit Reporting Act.
If you are a California resident, the CCPA gives you the following rights:
Notice Rights. When we collect PI you have the right to receive notice of the categories of PI we are collecting, and the purposes for which we are collecting it, at or before the collection. We use the CCPA’s categories to describe the PI we collect:
Personal Identifiers:
Sensitive Personal Identifiers:
Protected Classifications: We may collect your date of birth or age to verify your eligibility to
use or
register for some Services. We may collect your gender, racial/ethnic origin, and disability
status under
extremely limited circumstances, such as when you choose to provide it when making a request, comment,
report,
or inquiry. We use this information to document and respond to your request, comment, report, or
inquiry.
Commercial Information: We may collect information about the products and services you purchase or consider and your purchasing history or tendencies. We also may collect your payment information, such as your payment methods and transaction amounts. We use this information to process transactions, measure the effectiveness of our Services, provide you with information, and contact you, about the products and services you purchase or consider, and provide targeted information, ads, and offers.
Biometric Information: We do not collect information about your physiological, biological, and behavioral characteristics.
Internet or Other Electronic Network Activity Information: We may automatically collect information about your interactions with our online Services, including your browsing history and search history. We may use this information to gauge website activity, measure the effectiveness of our Services, applications, and tools, and to serve targeted ads.
Geolocation Data: We may automatically collect your IP address when you use our Services, which may enable us to determine your general location. We also may collect more precise information about your location through your mobile device if you enable location services. We may use this information to measure the effectiveness of our Services, improve our products, services, and ads, provide recommendations, determine your general location and Harkins locations near you, and serve targeted ads and offers.
Audio, electronic, visual, thermal, olfactory, or similar information: We may collect your photographic or video image when you visit our theatres. We may use this information to maintain the security of our systems and physical locations. We also may collect your likeness, photographic image, video image, and voice if you choose to participate in our promotional photography or videos.
Professional or employment-related information: If you apply to work for us, we may collect information about your employment history to evaluate your application.
Education information: If you apply to work for us, we may collect information about your educational history to evaluate your application.
Inferences drawn to create a profile about a consumer reflecting the consumer’s preferences or characteristics: We may use information we collect about you to analyze your actual or likely product and service preferences. We also may use this information to create an internal profile about you (which we never share with third parties). We may use this information to evaluate and develop our marketing activities, measure the effectiveness of our Services, applications, and tools, and provide targeted information, ads, and offers.
We may use any of the PI described above for other business or operational purposes compatible with the context in which we collected it. We also may share it with our service providers. Our contracts with service providers restrict them from using PI for any purpose other than to carry out the specific functions described in the contracts. We describe our service providers and the services they provide in the How We Share Your Information section of this Policy. We also may share PI with other third parties as described in the Cookies and Tracking Technologies and Do Not Sell Rights sections of this Policy.
PI Access and Deletion Rights. You have the right to request access to the PI we have collected about you over the past year and descriptions of the source of that PI, why we collect it, and with whom we share it. You also have the right to submit a request that we delete any PI we have collected from you, subject to exceptions defined in the CCPA and other applicable law. If we exercise our right to keep certain PI about you, we will explain what we kept, and why, in our response.
Submit A Request: You may submit a request access or delete your PI by:
Assuming we can verify your request (as described below), it typically takes us about 45 days to
respond.
You may only make a request to access your PI twice within a 12-month period. Please note that we
can only
respond to requests that provide sufficient detail to allow us to understand and evaluate
them.
Identity Verification: We can only process your request if we can verify to a reasonable degree of certainty (which varies based on the sensitivity of the PI requested) that your request is authorized. We do this by asking you to provide:
We only use PI provided during the verification process to verify requests.
You may authorize an individual or business registered with the California Secretary of State, called an authorized agent (“agent”), to make requests on your behalf. We require that you and the agent complete notarized affidavits to verify the identity of the agent and confirm the agent’s authority to act on your behalf. Parents may submit a birth certificate to make requests on a minor child’s behalf. These materials should be submitted along with your request.
Do Not Sell Rights. You have the right to opt out of the “sale” of your PI to third parties. Importantly, the CCPA defines “sell” more broadly than the term’s common meaning. To “sell” PI under the CCPA means to make it available to a third party for “monetary or other valuable consideration.” This covers any exchange of PI with a third party for any benefit without a written contract restricting that party from using the PI outside of the purposes specifically described in the contract. Under that definition, we “sell” the following information:
To opt out of the sale of your PI, please visit our California
Do Not Sell My Information
webpage.
Please note that we also may disclose information to third parties not listed here where legally
required or to
protect our company or other people, as described in this Policy.
Notice
of Financial Incentive. California
law requires us to provide you with notice when we offer a financial incentive for the collection,
retention, or
sale of your data. This notice is to inform you that we may offer rewards, discounts, and other
incentives
when you provide us with information about you in order to participate in My Harkins Awards and other
programs
or services, including sweepstakes, contests, and newsletters (“financial incentive
programs”).
Material Terms: We offer
My
Harkins Awards and other financial incentive programs for the purposes of promoting our business and
encouraging
customer loyalty. We collect your information in order to operate the program, measure the
effectiveness
of our services, provide notifications and recommendations, and provide tailored Harkins information,
ads,
promotions, and offers.
We
describe the terms of our financial incentive programs in the terms and conditions or program rules
applicable
to each program. Please review our My
Harkins
Awards Terms & Conditions for
a full description of My Harkins Awards.
Personal Information: We
may
collect the following categories of personal information in connection with our financial incentive
programs:
Opting In: Participation in our financial incentive programs is not required to make purchases at
our
theatres, on our website, or through our app. You can opt into our financial incentive programs on
our
website and social media sites when the option is presented to you. Please review
our My
Harkins
Awards Terms & Conditions for
instructions on how to opt into My Harkins Awards.
Opting Out: You can opt out of our financial incentive programs at any time. You may cancel your My Harkins Awards membership at any time. If your membership does not have associated monetary value, you may delete your membership on our website. If your membership does have associated monetary value, you may contact your nearest Harkins location or email us with your request through contact us or at GuestServices@harkins.com. To opt out of any other financial incentive program, please review that program’s terms and conditions.
Value to You and Us: California law requires that we explain how the value you receive from our financial incentive programs is reasonably related to the value we receive from the personal information you provide to participate in the programs. As a matter of course, we do not assign a monetary value to any personal information we collect through financial incentive programs because we never sell the information. Rather, we use the information to operate our financial incentive programs, which create value by promoting our business and encouraging customer loyalty, and to market our products, services, and promotions to our customers. In some cases, we also use the information to improve our products, services, and the effectiveness of our advertising. However, to the extent we are required to estimate the information’s monetary value, we estimate that it is less than, but reasonably equal to, the value of our financial incentive programs to you.
Alternative Policy. If you are a person with a disability who wishes to obtain this Policy in an alternative format, please contact us (see Contact Us About This Policy section below).
Nevada residents have the right to opt out of the sale of certain pieces of their information to other companies who will sell or license their information to others. We do not engage in such sales. If you are a Nevada resident and would like more information about our data sharing practices, please contact us (see Contact Us About This Policy section below).
We may make changes to this Policy from time to time. Any changes we post to this Policy are effective immediately. You agree to any changes to this Policy by continuing to use our Services after we make the changes. This Policy was last updated on March 24, 2022.
For questions about our privacy practices, to request an alternate version of this Policy, or to make any inquiry related to your rights described in this Policy, please contact us through our webpage or via mail at:
Harkins
Theatres Guest Services
8901
E. McDonald Drive
Scottsdale,
Arizona 85250